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Old Spice – The Man Your Man Could Smell Like

February 16, 2010

Wieden + Kennedy nail it again, this time with Old Spice. I love the slight mockery at the concept of advertising appealing to a man and influencing the customer to aspire to be like what is portrayed in the advertisement. Instead, W + K use comedy to make light of that goal by marketing directly and pointedly to the woman to show her this is “the man your man could smell like.”

Basically, it is a great laugh. Enjoy!

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